Precise knowledge of the automobile market, your competitors, and your customers can be key to your success. Secure market data can is vital when you want to put products on the market that people will be satisfied with. Our employees carry out comprehensive market analysis in the automobile sector and study the purchasing behavior and demands of your customers - allowing and helping you acquire new customers with tailor-made product offers.
With proper analysis of the automobile market, your competitors and the purchasing behavior of your customers from TÜV Rheinland you can:
Our experts carry out comprehensive market research in the automobile sector for you. We provide the following services:
We test new vehicular technologies in the 'Car Clinic' for user compatibility and acceptance with testing subjects configured to your target group - giving you precise information that is important for your development process and, ultimately, your production success.
Experimental test runs
During a test run we will provide results of new vehicular technology based on a practical driving behavior and safety test.
Online questionnaire and multimedia query
With our online questionnaire and multimedia query, we can extract comprehensive data on customer satisfaction and acceptance for you.
Telephone and face-to-face interviews
We use telephone and face-to-face interviews as a method to carry out analyses, for example to ascertain customer satisfaction. Both methods generate fast and direct feedback.
Our focus groups develop target-group specific ideas on product innovation, optimization possibilities, and marketing strategies.
We conduct 'mystery shopping' in real conditions for feedback on your on-site service. We then provide ideas and concepts for measures to improve quality.