TÜV Rheinland InnoHub Officially Launched: “Technology + Experience” Redefines Future Mobility and Lifestyle Paradigms

On July 21, TÜV Rheinland Greater China, a leading international independent third-party testing, inspection, and certification organization, officially unveiled its cutting-edge innovation laboratory cluster – InnoHub in Shanghai. Designed in response to the growing integration of digital transformation and the experience economy, InnoHub crafted through nearly two years of dedicated development, seeks to drive innovation in emerging fields such as smart cookpit, human-machine interaction, display technologies, acoustic ecosystems, and pet-friendly lifestyles, redefining future mobility and lifestyle paradigms.

Hu Yong, Deputy District Mayor of Jing'an District; Xie Tian, Deputy Director of the Jing'an District Science, Technology and Economy Committee; Cong Ying, Deputy Director of the Jing'an District Commerce Commission; Zhang Yijun, Third-Level Researcher at Jing'an District Market Supervision Administration; Mao Lipeng, Party Secretary and Chairman of Shanghai Daning Asset Management (Group) Co., Ltd.; Xia Bo, President of TÜV Rheinland Greater China; Jay Yang, Senior Vice President of Greater China Business Stream Products; Huang Yuxin, Senior Vice President of Greater China Mobility; Lutz Frankholz, Managing Director of TÜV Rheinland Shanghai, and Liao Xiaolü, Financial Director of Greater China attended the InnoHub opening ceremony. Additionally, Frank Yan, President-Elect of Society for Information Display (SID) and CEO of SID China, and Mao Yang, Product Manager of Sunny Optical (Zhejiang) Research Institute Co., Ltd., along with other partner representatives, were present to witness this significant moment.

Jay Yang stated: “As AI reshapes human-machine interaction, and AR/VR expands the boundaries of visual perception, and as the pet economy emerges as a new emotional consumption frontier, InnoHub’s mission goes beyond ensuring technological safety. Anchored in real-world use scenarios, we aim to establish a value loop that integrates technology, experience, and emotion. We have established the InnoHub laboratory cluster across two key cities-Shanghai and Shenzhen-to drive and empower service delivery and standards research and development throughout Greater China. Through cross-disciplinary research and a robust certification framework, we help our clients and partners translate cutting-edge innovations into emotionally resonant and trustworthy user experiences.”

Six Specialized Labs Driving Frontier Innovation

Smart Cockpit Research Lab

Equipped with a 180-degree LED immersive screen, a 3-Degree of Freedom (3-DOF) intelligent motion platform, and environmental lighting systems, this lab replicates realistic driving scenarios to study driver and passenger interactions with intelligent cockpit systems - including display visibility, voice command systems, and fatigue monitoring technologies.

User Centric Research Lab

This lab features a comprehensive suite of instruments such as indoor/outdoor light simulators, motion capture cameras, EEG, NIRS, ECG, EDA, EMG, eye-tracking systems, vision function analyzers, color vision testers, and dry eye detectors. It allows for flexible scenario simulation to conduct both subjective and objective evaluations of product functionality through human factors research.

Display Optical Research Center

The center comprises dedicated platforms for XR testing, flat panel display testing, projection and large screen evaluation, reflectivity analysis, and ambient light simulation. It supports in-depth testing, evaluation, and certification for various devices including AR/VR headsets, monitors, all-in-one PCs, laptops, projectors, and laser TVs - focusing on display quality, visual health, and user experience.

Peripheral Ecosystem Innovation Center

Serving as a key technical support platform for display peripheral products, it focuses on performance verification and experience optimization for ecosystem products or functions such as styluses, screen protectors, touch controls, and Type-C charging. By deeply integrating objective testing data with subjective user evaluations, it provides manufacturers with a full-chain solution, from basic parameter certification to scenario-based experience optimization, driving the evolution of display peripheral products toward greater precision, durability, comfort, and user-friendliness.

SonicUX Research Lab

Composed of professional acoustic reverberation chamber and the HEAD acoustics system, this lab investigates how sound facilitates interactions between users, devices, and environments. It focuses on noise cancelling, psychoacoustic evaluation and auditory assistance. The lab also features a biomimetic robot, enabling realistic scenarios for human-machine and AI voice interaction testing.

Pet-Friendly Research Lab

This pet living space that simulates a real home environment to observe interactions between pets and devices such as cleaning appliances, surveillance devices, pet toys, pet food and water dispensers, and automated litter boxes. This enables the establishment of a pet biometric database, identification of testing priorities and optimization directions for pet products, and promotes the development and implementation of testing and evaluation standards for pet products and pet-friendly environments.

Focusing on Assisted Driving Perception Performance, Smart Sensing and Perception Laboratory Launched Simultaneously

With the rapid development of assisted driving technology, verifying the performance of perception systems in complex environments has become a key industry focus. Amid this development, TÜV Rheinland has established the Smart Sensing and Perception Testing Laboratory within its Yangtze River Delta Operation Hub in Taicang, Jiangsu, which was officially launched on the same day.

This laboratory is the industry’s first third-party sensor performance testing facility equipped with an indoor environmental simulation chamber. It meets the point cloud performance testing requirements based on the latest international standards for automotive LiDAR, providing professional testing and certification services for sensor manufacturers and the automotive industry. The laboratory features a fully automated 60-meter track and a high-precision turntable for systematic evaluation of LiDAR’s key performance metrics, as well as a 20-meter-long environmental simulation chamber capable of quantitatively replicating conditions such as rain, fog, and snow. Additionally, the laboratory is equipped with an advanced digital twin system, enabling automated testing processes and data visualization.

Facing Future Technological Evolution, Deepen Collaborative Innovation of Industrial Chain

TÜV Rheinland’s InnoHub, with its laboratory cluster as the cornerstone, creates a comprehensive innovation ecosystem encompassing research and development, testing, certification, and experience optimization. Moving forward, InnoHub will extend its reach into smart home, multimodal reliability, intelligent infrastructure, service robotics and artificial intelligence, while strengthening joint innovation with industry partners, universities and medical institutions. Driven by the twin engines of “technology + experience,” it will help companies seize market opportunities and earn user trust.