• Print
  • E-Mail

Back to overview

TÜV Rheinland Shares the Mark Surveillance in EU with leading enterprises of ladder industry in Tianjin

11-14-19Greater China

On November 8, 2019, the establishment meeting and technical seminar of Safety Climbing Equipment Branch of China Machinery Industry Safety and Health Association SCEB was held in Tianjin. There are currently 54 member units in the branch, including a lot of the largest ladder equipment manufacturers in China. TÜV Rheinland is very honoured to be invited to participate in this significant meeting.

George Lau, General Manager of Products Accreditation & Certification at TÜV Rheinland Greater China, attended this meeting and gave a speech to introduce the mark surveillance in EU to all attendees. George introduced the opportunities and risks for export enterprises under the “Made in China 2025” strategy. He particularly emphasised the safety alert system for products intended for export to European markets, product requirements and punitive measures of German product safety laws, as well as TÜV Rheinland’s many years of experience in market regulation.

In recent years, Chinese production primarily relied on converting its cost leadership to focus on innovation. Export companies drive to improve product quality, align with the foremost international standards, and become more competitive. Data collected shows that Chinese products have faced a rising trend of product recalls, seizure at customs and other problems, with the risks and responsibilities faced by export companies. These kinds of risks are frequently caused by misuse of, or use of fake or fraudulent certification, reports, trademarks, and other authentication issues, causing incalculable damage to those export companies. To address these issues, George used a series of typical cases to provide those assembled with complete, objective analysis off the risks associated with export business market monitoring, as well as effective elusion tactics, and exchanged brand protection experiences with clients.

Using the European market as an example, George explained the application scope and sanctions of EU Rapid Alert System for Non-Food Consumer Products (EU RAPEX) and Germany's new Product Safety Act (ProdSG) to the participants in detail. George suggested export enterprises should pay attention to the laws and regulations specified in export destinations, mitigate export risks, and enhance quality and brand building. Additionally, George Lau analysed the difference between the Geprüfte Sicherheit (tested safety, or GS), and the Communauté Européenne (CE), as well as the positive effects of Co-licence on factories and their European buyers, allowing them to avoid the risks of market supervision. Companies should choose appropriate approval standards based on the requirements of the export market, as well as the type and destination of their products. While ensuring the smooth arrival of goods, they should also enhance their credibility and market acceptability.

Attendees in the meeting responded warmly and said that they benefited greatly from the sharing. A number of participants have invited George Lau to provide in-house training on product export to the EU market, risk management, supply chain management, and strategic positioning. Cheng Hongbing, Executive Vice President of the SCEB and the President of the China Machine Productivity Promotion Center has some discussion on the EU RAPEX data with George. He expects to work with Chinese producers to help them better understand EU safety standards.

Hung Simon
+852 2192 1948
Write an e-mail