TÜV Rheinland’s New Test Mark
After 140 years, TÜV Rheinland has made its mark – with over 130 test marks in 65 countries. But change is afoot. With the introduction of a new, globally standardised test mark, which is valid for all of our services, we provide greater safety and transparency, as well as enhanced advertising value. *
Find out more here!
* The New Mark is currently available for products bound for Germany and the European Union. The New Mark will be launched for manufacturers who use our services in Canada and the US at the end of 2013 .
The new test mark, which is effective immediately, incorporates various safety features which have enormous relevance for both the TÜV Rheinland Group and for our customers. With the combination of an updated design, meaningful keywords and QR codes, it will now be possible to quickly verify the information represented by the TÜV test mark.
Questions like "Is that mark genuine?", "Are all of the details correct?" or "Was the product/service ever really inspected?" can now be answered in a matter of seconds – an innovation that will help everyone, from our own auditors, to users of our test mark, to consumers, customs and law enforcement authorities. As only one test mark is now valid, it is possible to establish beyond doubt, and at any time, whether the mark is authentic and what it represents.
Our customers can rest assured that wherever our certification mark is shown, we tested the product according to strict criteria, and that there is no chance of product piracy, for instance. For this very reason, our new certification mark is also a clear signal to our customers that they can be sure of having chosen the right inspection authority.
The new design of our certification mark also provides the highest possible degree of transparency, directly and without ambiguity. This has been achieved in a number of ways. With the help of modern means of communication, consumers have become used to being able to find out about products, raw materials, manufacturers, manufacturing processes and working conditions anytime, anywhere.
This has been taken into account in the design of TÜV Rheinland's new test mark. With the QR code, it is now possible to check all of the information represented by our test mark, such as how the product was tested, what quality standards have been met and what information is required to use the product, or what quality management system was implemented by the company concerned and what this means for the consumer. Our public certification database contains all data regarding inspected products and our related services. The database is also set to be optimised for mobile devices in the near future.
This is both of great interest and increasing relevance to end-users. Indeed, studies carried out by renowned business information systems institutes indicate that the use and consumer acceptance of Quick Response codes (QR codes) is increasing exponentially, whilst barriers to their use are gradually disappearing. The following statistic is a good illustration of this: in 2009, around 24 per cent of all German smartphone users had a QR reader on their phone – but in 2010, this figure had more than doubled to 52 per cent.
*Source: Fachhochschule Schmalkalden, Fakultät Informatik
Enhanced Advertising Value
The TÜV Rheinland test mark is demonstrably the most recognisable test mark in Germany, and as far as advertising value is concerned, B2B and B2C customers are reaping particularly significant benefits. Indeed, the square shape of our new test mark is unique and we can therefore claim the design as ours alone – meaning that in future, even with just a cursory glance, the mark will evoke TÜV Rheinland and all of its positive associations.
Furthermore, TÜV Rheinland is one of the best-known brands in Germany; indeed, a study has shown that two out of three Germans can explain what we do. As a result, the attributes denoted by the test mark – namely quality, safety and reliability – will be clear in most cases without need for long explanations. This presents a whole host of benefits to the end-user, including support with decision making when purchasing and using
TÜV Rheinland on Film
For the first time ever, our company mission and values have been recorded in a highly watchable video clip. You can see it here: