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Brand Owners
Track and Trace:
Brand owners can use the PCAS to gain control over the supply chain. Each time the code is verified, a trail is created, creating a track and trace system to help owners pinpoint products and identify the location of stolen product.
Brand Protection:
When each individual module is given a unique code, consumers can be sure that the panels are genuine. Verification can take place at any time, from the shop floor to the roof top. Ensuring your customers safety and quality will lead to an increase in brand reputation and brand trust, eventually translating into increased sales. By generating added value you can be sure that you differentiate yourself from competitors by offering your clientele more.
Given the lengthy life span of a photovoltaic module it is imperative that brand owners can identify which panels are authentic and which are fake. The unique serial number means that when consumers make warranty claims the brand owner can ensure they are replacing or repairing one of their original modules, and not a counterfeit. This also means that in the event of a lawsuit, organizations can prove or disprove the validity of the modules and therefore win the case.
Revenue Recovery:
Through the increased security of the distribution channels and preventing the introduction of counterfeit goods into the supply chain, owners can guarantee that it is their modules being sold. This prevents the dilution of stock, and protects the revenue brand owners will receive from sales. Furthermore, in the even of a recall, owners can determine exactly which panels were affected and recall those specific modules, as opposed to having to recall the output of an entire factory. These targeted and efficient recalls once again will have a direct affect on the bottom line.
Marketing Potential:
Brand owners can use the end-user authentication webpage to directly communicate with the customers. It is up to the owner’s discretion whether the space is used for mounting tips, related products or simply left as a verification area.
Furthermore, having the code on the module itself can be used as a competitive advantage. Leveraging the increased safety of consumers and the increased care shown by the manufacturer to protect the consumer is a point of differentiation that is difficult to match.
