Brand Risk Management (BRM)
Protection against plagiarism and product piracy – from start to finish
Our comprehensive trademark protection solutions have earned us the trust of a numerous companies in a variety of industries from all around the world. Our Brand Risk Management System employs a 4-tier model to ensure protection against product piracy – at every point in the supply chain.
The Product Authentication and Control System (PACS) is a program for monitoring your product – from its manufacturing to when it reaches the consumer. Given a unique code, each product can be traced and its authenticity verified – whether during manufacturing and transport or following its purchase. Use PACS to protect your company from counterfeit goods and enjoy comprehensive product control – from start to finish.
Benefits at a Glance
With the TÜV Rheinland Product Authentication and Control System, you will:
- Protect your company’s name against damages caused by substandard forgeries.
- Protect your company and your brand from fraud, counterfeit products and unauthorized product guarantees.
- Be able to identify and trace your product at every point in the supply chain – via internet, text message or scanner.
- Improve customer trust in the quality of your products and the reliability of your company – because they may also trace and verify the authenticity of their purchases.
- Create a comprehensive Brand Risk Management system coupled with an efficient Tracking & Tracing System – for uninterrupted product monitoring, from the manufacturer to the consumer.
Our Product Authentication and Control System: An Overview
Our authentication system allows you to identify and trace your products – starting in the factory, continuing through the transport and sales channels, all the way to the final purchase. This gives you the chance to identify possible forgeries and modifications, and to stop them before they reach consumers. At the heart of the system is a validation code provided by an encrypted alphanumerical algorithm. An added benefit: the code system is not limited by any specific labeling requirements.
4-Step Protection
- Mass Serialization: Placement of Codes
The codes may be placed wherever and however you see fit: whether as a print or engraving completed during manufacturing, or as a sticker applied following production. You alone, as brand owner, know what kind of encoding you have chosen. - Supply Chain
As the codes travel through the supply chain, they are verified at predetermined points. These points may include the factory, customs and/or retail outlets. - Track & Trace
The system records each point of verification, providing the brand owner with a platform for tracking and tracing goods, both forwards and backwards. - End User Safety
If you so choose, you may enable your customers to use the system. End-users are able to verify goods by using the web portal, scanning QR codes or simply sending a text message.
Your Personal Brand Protection Solution
As a company that is regularly assessed by independent testing agencies (e.g. NASPO) according to international guidelines, the stability of our company infrastructure is guaranteed. Our patented system is easy to integrate into any manufacturing process. Every single aspect – from generating the confirmation codes to managing the web portal – can be customized to your wishes. If you have any questions, do not hesitate to ask – we are happy to help!
Online Investigations
Prevent the online misuse of your trademark rights. We work together with specialist partner companies to monitor B2B and B2C internet platforms. We then analyze the raw data according to your preferences and draw up the conclusions in a clear report – saving you time and money on manual online investigations.
On-site Investigations
From local market surveys to legal action and factory raids, we work closely with an array of world-class investigation companies and law firms to deliver you an unparalleled counterfeit investigation service in any location around the world. Whether it’s a simple mystery-shopping program or a complex multinational investigation, we provide the information you need to protect your brand.
Supply Chain Security Management
Are you aware of the weak points in your supply chain? Our experts identify the structural Achilles' heel that makes forgeries of your product possible. Our analysts take production, storage and transport into consideration – all based on your company’s needs. The result: analyses that far surpass today’s industry standards, such as ISO 28000.
Information Security Assessment
Brand piracy often has its beginnings in IT. Secure data exchange is therefore of the utmost importance – from the first brainstorms to the sale of the finished product. Our experts will identify vulnerable points in your security controls, policies and processes. We then use this information to create an action plan to help protect your systems from unauthorized use. We support these services with spot checks and follow-up programs that will help to ensure the success of these measures.