If You don't Ask, You'll Never ... Move Ahead
In order to make continuous advancements and meet the needs of our customers, TÜV Rheinland regularly communicates with this important stakeholder group. When our customers are satisfied, we have achieved one of our most important corporate goals. If we receive critical feedback from customers, it is a clear signal that there is room for improvement somewhere in our business activities or in our processes. In the end, a constructive dialogue with our customers is always beneficial. That is why we also systematically look to enter into a dialogue with customers outside of our daily operations – such as in the form of comprehensive surveys that almost all of our German Operations conduct every two years. These surveys not only help us identify areas with room for improvement in our respective business activities and decide on actions to take, but are also always an important source of inspiration for new product and service concepts.
The most recent customer survey conducted by the German Operation Industrial Service demonstrated that, as was the case previously in 2010, we are in a good place when it comes to expertise and reliability. Our customers do see room for improvement in terms of a flexible selection of our services and a range of innovative product solutions.
Customer satisfaction and trust in our company is increasingly becoming dependent on the security of their often highly sensitive data. In order to guarantee constant, comprehensive data and information security, we have established binding basic rules and guidelines that apply across the Group. These contain strict requirements regarding the use of IT and communications technology devices as well as the collection, processing, and use of personal data. In addition, thanks to the Group company TÜV Rheinland i-sec, we have a team of qualified data protection specialists in-house that provide our customers with personal, competent support.
Our brand strategy and corporate identity are two additional factors that influence how third parties view our company. That is why both areas are managed centrally at TÜV Rheinland. We regularly analyze our brand awareness using representative surveys. According to these surveys, TÜV Rheinland is the best known of the three large major TÜV organizations in Germany.