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Reference Ford
Starting Point
- Fier competition
- Lack of distinguishing features
- Quality goes unnoticed
Solution Approach
- Inspection of vehicle interiors
- Check of materials used and of pollen filter efficiency
- Chemical and dermatological tests for noxious substances
Success Story
- TÜV-enhanced quality perception
- Image gain
- Sales increased
- Best possible protection from allergic reactions and health impairment by noxious substances
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