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Innovation Research

  
Our studies concerning innovative comfort and safety systems:

We support your development process at all stages:

• Generation of innovative product and service ideas
• Concept development
• Prototypes
• Market launch (scenarios of market launch)

We provide reliable and practical information about:

• Consumer needs and acceptance
• System requirements from the consumer’s point of view
• Development of human-machine-interface design
• Usability and user friendliness
• Market potential, willingness to buy and willingness to pay

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