• Page Navigation
• Retail industry
  • Certified Consulting Standards for the retail industry
  • Brand Risk Management
  • 50+ purchase quality
  • Inventory shrinkage
  • Evaluated customer satisfaction
  • Supplier audits
  • Mystery Shopping
  • Certified price stability
  • Certified complaint management
  • Service quality system
  • Trader audits

50+ purchase quality

Objectives

There are approximately 30 million people in Germany in the over-fifty age bracket. They are often active with disposable incomes and like to try new things. And they have high expectations. Exceed these expectations and your long-term market success is assured.

An attractive target group

The over fifties are a sizeable consumer group with considerable market power: The over 55’s have spending power of approximately 90 billion euros a year. This consumer group:

• Has considerable brand and quality awareness.
• Is prepared to pay more for good quality.
• Is more concerned with brand than price.
• Likes to receive one-to-one attention. Expects to be addressed appropriately and with respect.

Four success factors and areas to be assessed

With the “50+ purchase quality” certificate you are guaranteed to offer the over 50’s the shopping experience they expect. We address specifically those points that younger people tend to overlook. We inspect:

• The organization of your premises
• Your product range and product design
• The assistance provided by your employees
• The quality of your customer service and other services (for instance, if you provide seating where people can rest, if you offer help with packing)

Standort

Germany
choose another country